Designing Power: The Black Panther Party

Designing Power: The Black Panther Party examines how the Party forged an iconic revolutionary image through intentionally-crafted aesthetics. The Black Panther Party rose to prominence in the 1960s and 1970s as a legendary organization, instrumental in defining Black Power. By employing evocative symbols such as their striking logo, combined with potent language, the Party reflected their ideas in an accessible and eye-catching way that captured global attention and cultivated a large and devoted community. From their style of hair and dress, to the graphic design of their flyers and newspapers, to the way they portrayed themselves in artwork, all the materials the Party produced reflected their ideals of Black Power, self-sufficiency, and community support.

Feb 14 – May 31